Marketing

Our AM Law 20 client is seeking to recruit a Strategic Marketing Manager with broad knowledge of the California legal market to advise partners on strategic marketing and business development planning with a focus on litigation and corporate finance practice growth objectives.

Responsibilities:

• Lead marketing and business development efforts with a primary focus on supporting partners across multiple practice groups across the California legal landscape
• Develop and execute strategic plans for individual attorneys, partners, practice groups, client teams, and industry groups across the US
• Analyze and report on progress of all marketing objectives
• Provide hands-on marketing and business development leadership and execution support
• Work with colleagues and key internal and external stakeholders to coordinate and administer events, speaking engagements, sponsorship and thought leadership initiatives
• Work closely withe the Business Intelligence Group to obtain and analyze client, prospective client and market research to identify business development opportunities and competitive advantages
• Manage the preparation of marketing collateral, pitch materials and assist the proposal team with RFP preparation
• Oversee the creation and distribution of marketing collateral and thought leadership pieces
• Consult with internal communications team with the award submission process as necessary
• Oversee department database updates, practice and subject matter descriptions, website, biographies, etc.

Requirements:

• Bachelor’s Degree
• 5+ years’ experience at a top-tier international law firm providing legal business development, strategic planning and marketing advise and execution at the partner level
• Broad knowledge of the California legal landscape
• Demonstrated experience supporting multiple practice areas
• Confident and highly motivated with an entrepreneurial spirit
• Ability to work independently with little supervision
• Proven experience supporting partners and attorneys with strategic planning and execution
• Advanced analytical skills and the ability to process and summarize complex information required
• Demonstrated ability to execute and achieve measurable results
• Excellent communication, writing, editing and presentation skills
• Proven ability to work in a high pressure and often stressful corporate environment
• Highly organized with a meticulous attention to detail.
• Excellent inter-personal skills.
• Resourceful and driven attitude with a “can do” attitude
• Willingness to work overtime, including occasional weekends required
• Domestic travel, although infrequent, may be required

Our global Financial Services client is seeking to recruit a Marketing Manager to create integrated marketing campaigns to drive qualified marketing leads and brand engagement with FinTech clients in the west coast region.

Responsibilities:

• Develop brand and community engagement strategies with the FinTech industry on the west coast
• Collaborate with communications, marketing support and strategic partners on joint marketing initiatives to support revenue growth objectives in the region
• Develop B2B customer focused marketing campaigns to drive brand engagement
• Analyze and measure performance metrics, KPIs and ROI
• Collaborate closely with marketing analytics to leverage data for strategic planning objectives
• Collaborate closely with global content marketing colleagues to develop and adopt campaign standards for regional campaign objectives
• Utilize marketing automation tools for campaign execution, reporting and analysis
• Work closely with event marketing teams to support and optimize customer focused events

Qualifications:

• Bachelor’s Degree (Marketing or Communications preferred)
• 5+ years’ integrated marketing experience in the financial services industry
• Fundamental knowledge of the FinTech industry
• Demonstrated experience developing and executing B2B integrated marketing campaigns across multiple channels (digital, print, social media, events, etc.)
• Ability to partner with key stakeholders to drive campaign planning and execution
• Experience developing and managing marketing budgets
• Strong writing, editing and content development skills

Our global Asset Management client is seeking to recruit an Equity Product Specialist to provide product, market, performance and investment strategy subject matter expertise to institutional clients, investment consultants and prospective clients.

Responsibilities:

• Perform quantitative analysis of the equity markets and investment performance and communicate the firm’s investment strategies, philosophy, performance and process with institutional clients, investment consultants and prospective clients
• Utilize proprietary and external systems (FactSet, Barra, etc.) to analyze and interpret investment performance
• Create marketing materials, investment commentary and client communication collateral highlighting analysis and investment performance
• Assist marketing and client service colleagues with RFI and RFP responses and client presentations
• Perform market trend and competitive intelligence analysis
• Work closely with marketing leaders on business development initiatives

Requirements:

• Master’s Degree and/or CFA required (both designations preferred)
• Deep knowledge of equity markets, equity products and quantitative equity investment strategies
• Expertise in analyzing equity markets and interpreting investment performance
• Strong communication, presentation and client-facing marketing ability
• 7+ years of experience in the investment management industry
• Highly motivated, detail oriented and creative
• Strong project management and computer skills
• Ability to travel periodically

Our Institutional Investment Management client is seeking to recruit a Client Service Director to drive marketing and business development efforts with institutional investors, consultants and prospective customers. Travel required.

Responsibilities:

• Engage with institutional clients, investment consultants and prospects and serve as a key point of contact in driving new business development and strategic marketing initiatives
• Build, maintain and foster relationships with top firm clients and prospects
• Review and approve marketing materials for roadshows and client marketing presentations
• Review and approve RFP and RFI responses
• Pitch the firm’s investment philosophy, strategies and performance with institutional clients, investment consultants and prospective clients

Requirements:

• Master’s Degree or CFA required (both designations strongly preferred)
• 7+ years’ client-facing business development, marketing or client services experience in the investment management industry
• Fundamental knowledge of equity markets, products and investment strategies
• Demonstrated ability to build and maintain relationships and to effectively pitch and communicate to clients and prospects
• Ability to travel frequently
• Advanced communication, presentation and interpersonal skills
• High level of integrity and attention to detail with the proven ability to influence internal and external audiences
• Strong project management