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Job: Web Platform Manager (Rebranding/Digital Marketing)

Title Web Platform Manager (Rebranding/Digital Marketing)
Categories Content Marketing, Digital Content, Digital Marketing, Law Firm, Web Analytics, Web Development
Location New York, NY
Job Information

Our global Law Firm client is seeking to recruit a Web Platform Manager to oversee the firm’s digital properties, be a key contributor to the firm’s digital rebranding initiative and manage long-term design and functionality growth for the platform.

Responsibilities:

  • Oversee the firm’s digital properties, be a key contributor to the firm’s digital rebranding initiative and manage long-term design and functionality growth for the platform
  • Serve as the lead project manager for a multi-phase rebranding initiative
  • Act as the primary liaison between key internal stakeholders and external agencies
  • Oversee and maintain the firm’s current website and other digital/online properties
  • Manage the design, feature and functionality development of the new website once deployed
  • Utilize and deploy marketing strategies, tools and best practices to ensure the natural evolution of the firm’s digital marketing objectives
  • Work closely with marketing and communications colleagues to develop and implement cross-channel content marketing strategy
  • Utilize web analytics to inform strategic decision making efforts

Requirements:

  • 8+ years of digital marketing experience
  • Legal, professional services or financial services industry experience required
  • Demonstrated website rebranding or redesign experience required
  • Fundamental knowledge of the website development process required
  • Adobe Creative Cloud and web analytics experience required (Google Analytics preferred)
  • Familiarity with UX/UI tools and design principles
  • Working knowledge of HTML and CSS web design and development concepts
  • Strong project management experience and demonstrated experience working with external vendors and design agencies
  • Bachelor’s Degree required
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