Left Right

Content Marketing

Related Categories

Asset Management, Content Marketing, Investment Management, Product Marketing
Title Product Marketing Specialist
Categories Asset Management, Content Marketing, Investment Management, Product Marketing
Location Philadelphia, PA
Job Information

Our global Investment Management client is seeking to recruit an Investment Product Marketing Specialist to produce creative marketing content designed to promote the fund’s closed-end, exchange traded (ETF) and mutual fund product suite.

Responsibilities:

  • Develop creative and meaningful product content designed to promote the firm’s closed-end, ETF and mutual fund products and engage key audiences across digital and traditional marketing platforms
  • Analyze audience impact and evaluate the effectiveness of content messaging strategies and adapt content development and messaging strategy based on feedback and market conditions
  • Clearly define and promote the firm’s closed-end, ETF and mutual fund product advantages and what differentiates them from their competitors
  • Lead the content development process from initial vision to final publication
  • Work closely with financial advisors and sales leaders to understand customer needs and to develop content that will aid in the sales process
  • Edit and proofread product marketing copy and submit to compliance for final approval

Requirements:

  • Bachelor’s Degree
  • Fundamental knowledge of the investment management industry
  • Demonstrated knowlege of closed-end, ETF and mutual fund products
  • 4+ years of content and product marketing experience in the financial services industy
  • Demonstrated experience supporting the marketing efforts of investment sales professionals and financial advisors
  • Strong writing, editing and proofreading skills
  • Strong project management experience
  • Series 7 and 63 (if not active, will be required to obtain)
Apply Now