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Content Marketing

Title Content Strategy Manager – Healthcare
Categories Business Development, Content Marketing, Corporate Communications, Law Firm, Legal Industry, Legal Research, Marketing
Location United States/Remote
Job Information

Our elite global Law Firm client is seeking to recruit a Content Strategy Manager to work closely with business development colleagues and managed care practice attorneys to develop content, author thought leadership pieces and lead engagement efforts with external audiences to raise the firm’s profile.

Responsibilities:

  • Develop content, author thought leadership pieces and lead engagement efforts with external audiences to raise the firm’s profile
  • Write and edit compelling and informative content focused on the managed care audience
  • Review and edit content ensuring clarity and accuracy
  • Conduct research to stay informed about current legal trends, cases and developments within the managed care sector
  • Review, analyze and synthesize complex data and information to ensure accurate content development
  • Proofread, edit and polish content before publishing the final product
  • Ensure marketing content is without error, visually appealing and client and prospective client marketing goals
  • Utilize technology and legal trackers to digest legal changes needed to update content as required
  • Serve as the lead project manager for all content and thought leadership strategies for the managed care practice
  • Assist the business development team with maintaining and updating website and proposal content and managed care marketing collateral

Requirements:

  • Bachelor’s Degree in Marketing, Communications, English or Journalism preferred
  • 5+ years of marketing content development, journalism or writing/editing experience
  • Knowledge of the Managed Care industry preferred
  • Advanced writing, editing and proofreading skills
  • Strong project management skills
  • Ability to analyze and synthesize complex data and information
  • Strong attention to detail, critical thinking and judgement skills
  • Ability and willingness to work remotely
  • Ability to work long hours when required
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