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Content Marketing

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Content Marketing, Financial Technology, Marketing
Title Marketing Manager – Financial Services / FinTech
Categories Content Marketing, Financial Technology, Marketing
Location San Francisco, CA
Job Information

Our global Financial Services client is seeking to recruit a Marketing Manager to create integrated marketing campaigns to drive qualified marketing leads and brand engagement with FinTech clients in the west coast region.

Responsibilities:

  • Develop brand and community engagement strategies with the FinTech industry on the west coast
  • Collaborate with communications, marketing support and strategic partners on joint marketing initiatives to support revenue growth objectives in the region
  • Develop B2B customer focused marketing campaigns to drive brand engagement
  • Analyze and measure performance metrics, KPIs and ROI
  • Collaborate closely with marketing analytics to leverage data for strategic planning objectives
  • Collaborate closely with global content marketing colleagues to develop and adopt campaign standards for regional campaign objectives
  • Utilize marketing automation tools for campaign execution, reporting and analysis
  • Work closely with event marketing teams to support and optimize customer focused events

Qualifications:

  • Bachelor’s Degree (Marketing or Communications preferred)
  • 5+ years’ integrated marketing experience in the financial services industry
  • Fundamental knowledge of the FinTech industry
  • Demonstrated experience developing and executing B2B integrated marketing campaigns across multiple channels (digital, print, social media, events, etc.)
  • Ability to partner with key stakeholders to drive campaign planning and execution
  • Experience developing and managing marketing budgets
  • Strong writing, editing and content development skills
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