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Digital Marketing

Related Categories

Digital Marketing, Financial Technology, Content Marketing, Digital Content, Graphic Design
Title Digital Marketing Manager
Categories Digital Marketing, Financial Technology
Location New York, NY
Job Information

Our global FinTech client is seeking to recruit a Digital Marketing Manager with demonstrated B2B digital marketing strategy and execution experience in the financial services / financial technology industry.

Responsibilities:

  • Develop and execute all B2B digital marketing campaigns for the North America region
  • Oversee SEO/SEM, email marketing, digital newsletters, social media (LinkedIn and Twitter primarily), and digital lead generation through the use of CRM and marketing automation platforms
  • Work closely with Director of Marketing event planning and promoting events through digital channels (webcasts, trade shows, industry seminars, etc.)
  • Manage all email marketing campaigns focused on customer growth and retention
  • Drive and execute digital processes geared toward generating leads for the sales team
  • Develop and maintain all digital marketing collateral
  • Oversee, maintain and enhance the firm’s social media presence
  • Develop and maintain KPIs to measure digital marketing campaign ROI
  • Drive and execute creative digital marketing strategies to optimize growth initiative and enhance user experience across multiple channels
  • Consistently evaluate emerging digital marketing technologies and tools that can increase the firm’s competitive advantage

Requirements:

  • Bachelor’s Degree
  • 4 years’ B2B digital marketing experience in the FinTech, Financial Services or Management Consulting industry required
  • Ability to thrive in a ‘lean’ environment
  • Fundamental knowledge of financial industry products
  • Experience developing and executing integrated digital marketing campaigns designed to identify, engage and motivate target audiences
  • SEO/SEM and experience optimizing user funnels and landing pages required
  • Advanced social media and email marketing execution experience
  • Fundamental knowledge of marketing databases, CRM systems (SalesForce) and marketing automation tools (Pardot or Marketo) required
  • Knowledge of web analytic tools such as WebTrend, Google Analytics, etc.
  • Experience with ad serving tools preferred
  • Superb communication, interpersonal and customer engagement skills
  • Prior event marketing experience preferred
  • Highly motivated and analytical with excellent leadership ability
Apply Now


Title Graphic Designer
Categories Content Marketing, Digital Content, Digital Marketing, Graphic Design
Location New York, NY
Job Information

Our international Professional Services client is seeking to recruit an experienced Graphic Designer to provide dynamic and creative design expertise in support a variety of marketing, digital media, event management, presentation and branding campaigns.

Responsibilities:

  • Assist with the creation and execution of artwork and design concepts across a variety of media sources
  • Provide creative design support for various marketing, digital media, event management, presentation and branding campaigns
  • Collaborate with external vendors to product design materials for print and digital campaigns
  • Proactively identify and resolve any issues related to design, print and digital production issues
  • Source digital images and manage photoshoots
  • Provide photo retouching and keep key stakeholders abreast of every stage of the design process
  • Design and product dummies, presentation boards and mock-ups for client presentations
  • Collaborate with colleagues globally and promote a cohesive corporate branding strategy
  • Develop and promote brand and design best practices, consistently produce high quality work and strive to exceed client expectations
  • Product illustrations and infographics across a variety of brand collateral

Qualifications:

  • 3+ years’ B2B graphic design and creative marketing experience
  • Advanced proficiency with HTML, InDesign, Illustrator and Photoshop (including photo retouching skills)
  • Advanced design layout, typesetting and typography skills
  • Highly proficient art and studio production skills
  • Highly motivated, creative and strategic mindset with a strong attention to detail
  • Ability to thrive on a global team and work well under pressure
  • Bachelor’s Degree preferred
Apply Now