| Job Information |
Our global Investment Management client is seeking to recruit an Investment Product Marketing Specialist to produce creative marketing content designed to promote the fund’s closed-end, exchange traded (ETF) and mutual fund product suite.
Responsibilities:
- Develop creative and meaningful product content designed to promote the firm’s closed-end, ETF and mutual fund products and engage key audiences across digital and traditional marketing platforms
- Analyze audience impact and evaluate the effectiveness of content messaging strategies and adapt content development and messaging strategy based on feedback and market conditions
- Clearly define and promote the firm’s closed-end, ETF and mutual fund product advantages and what differentiates them from their competitors
- Lead the content development process from initial vision to final publication
- Work closely with financial advisors and sales leaders to understand customer needs and to develop content that will aid in the sales process
- Edit and proofread product marketing copy and submit to compliance for final approval
Requirements:
- Bachelor’s Degree
- Fundamental knowledge of the investment management industry
- Demonstrated knowlege of closed-end, ETF and mutual fund products
- 4+ years of content and product marketing experience in the financial services industy
- Demonstrated experience supporting the marketing efforts of investment sales professionals and financial advisors
- Strong writing, editing and proofreading skills
- Strong project management experience
- Series 7 and 63 (if not active, will be required to obtain)
|
