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Product Marketing

Title Product Marketing Manager
Categories Capital Markets, Derivatives, Financial Technology, Marketing, Product Marketing
Location New York, NY
Job Information

Our global Fintech client is seeking to recruit an experienced Product Marketing Manager with deep knowledge of institutional derivatives and the apital markets industry to develop and execute comprehensive product marketing plans to promote brand awareness, drive growth and improve customer retenation.

Responsibilities:

  • Develop and execute comprehensive product marketing plans to promote brand awareness, drive growth and improve customer retenation
  • Collaborate closely with global marketing and product teams to promote and position platform services
  • Analyze market research and competitive intelligence to promote value, communicate the unique selling proposition (USP) and help the business stand out above its competitors
  • Analyze the competitive landscape and the firm’s marketing strategy to ensure products and services remain best in class
  • Create marketing collateral and draft through leadership pieces to support product promotion
  • Provide marketing support to the product team when bringing new products and services to market
  • Assit the marketing team with messaging strategy, lead generation and marketing campaign execution
  • Support sales and relationship management teams by developing comprehensive sales collateral
  • Track marketing KPIs and ROI
  • Assist with identifying and executing events in the US market

Requirements:

  • Bachelor’s Degree
  • 4+ years’ marketing experience in the capital markets industry
  • Deep understanding of the global derivatives and capital markets industry
  • Prior B2B markeing in the Fintech industry preferred
  • Advanced business writing, copywriting and marketing collateral development skills
  • Advanced PowerPoint skills (diagrams, workflows, etc.)
  • Demonstrated market research and market data analysis skills
  • Creative and critical thinking skills
  • Outgoing personality and highly motivated team player
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