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Job: Strategic Marketing Director – Investment Grade Institutional Investors

Title Strategic Marketing Director – Investment Grade Institutional Investors
Categories Debt Capital Markets, Marketing, Relationship Management
Location New York, NY
Job Information

Our global Financial Services client is seeking to recruit a Strategic Marketing Director with demonstrated institutional sales experience and well established C-level relationships with key buy side firms and fund managers to take on a senior client relationship management role focused on investor engagement and long term revenue growth in the investment grade corporate debt capital markets space.

Responsibilities:

  • Plan and execute marketing strategy focused on revenue generation with key institutional investors and fund managers in the investment grade debt capital markets industry
  • Develop relationships that lead to client retention and long-term market penetration
  • Meet and exceed financial and strategic objectives set by group head
  • Collaborate closely with credit, analytics, marketing and sales to execute consistent commercial revenue growth strategy
  • Pursue and close new business and actively participate in client engagement activities (i.e., client visits, marketing presentations, etc.)
  • Educate clients on the competitive advantages the firm’s research and analysis offers
  • Gather and analyze client feedback and utilize results to hone client marketing strategy
  • Analyze global industry trends and produce actionable market intelligence
  • Work closely with colleagues to achieve group revenue goals

Requirements:

  • Bachelor’s Degree
  • 10+ years’ institutional sales, strategic marketing or client-facing relationship management experience in the investment grade debt capital markets industry
  • Established relationships with key investment grade institutional investors and fund managers
  • Advanced client facing relationship management and negotiation skills
  • Generalist sector coverage experience
  • Broad knowledge of corporate debt capital markets deal execution process
  • Keen ability to identify and capitalize on competitive advantages
  • Ability to communicate strategic initiatives, identify customer needs, create actionable solutions and influence internal and external stakeholders
  • US travel required
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