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Job: Digital Marketing Specialist – AM Law 20

Title Digital Marketing Specialist – AM Law 20
Categories Content Marketing, Digital Content, Digital Marketing
Location New York, NY
Job Information

Our AM Law 20 client is seeking to recruit a Digital Marketing Specialist to mentor junior team members, oversee the firm’s web properties and interact closely with firm partners and attorneys on developing and executing a variety of digital marketing and branding campaigns.


  • Oversee day to day development, maintenance and administration for the firm’s external web properties, including the full revamping of the firm’s main website
  • Mentor junior digital marketers
  • Collaborate closely with partners and attorneys to develop and execute various digital marketing and branding campaigns designed to increase traffic and drive B2B engagement
  • Effective manage the delivery of critical digital marketing projects
  • Work closely with business development and marketing communications colleagues to develop digital content and digital marketing strategies across proprietary and third party distribution channels
  • Manage the publishing process for the firm’s weekly internal newsletter and firm client memos
  • Oversee website performance metrics and develop standards to ensure efficiency and quality
  • Analyze digital marketing analytics, ROI and KPIs
  • Advise senior management on infrastructure transformation management objectives, process improvement initiatives and department best practices


  • Bachelor’s Degree
  • 5+ years’ B2B digital marketing experience at an international law firm or global management consulting firm
  • Strong project management, process management and project delivery skills
  • Hands-on relationship management ability with prior experience collaborating closely with senior business stakeholders
  • Hands-on experience managing external web properties and social media channels
  • Demonstrated brand marketing campaign development and execution experience across multiple digital distribution channels
  • Demonstrated digital content development and email marketing experience
  • Strong project management and process management experience
  • External vendor management experience
  • Advanced knowledge of leading web technologies
  • Advanced knowledge of SEO, SEM and Google Analytics
  • Highly motivated and passionate with sound critical thinking skills
  • Prior experience mentoring or supervising junior staff members highly desirable
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