| Job Information |
Our AM Law 20 client is seeking to recruit a Digital Marketing Specialist to mentor junior team members, oversee the firm’s web properties and interact closely with firm partners and attorneys on developing and executing a variety of digital marketing and branding campaigns.
Responsibilities:
- Oversee day to day development, maintenance and administration for the firm’s external web properties, including the full revamping of the firm’s main website
- Mentor junior digital marketers
- Collaborate closely with partners and attorneys to develop and execute various digital marketing and branding campaigns designed to increase traffic and drive B2B engagement
- Effective manage the delivery of critical digital marketing projects
- Work closely with business development and marketing communications colleagues to develop digital content and digital marketing strategies across proprietary and third party distribution channels
- Manage the publishing process for the firm’s weekly internal newsletter and firm client memos
- Oversee website performance metrics and develop standards to ensure efficiency and quality
- Analyze digital marketing analytics, ROI and KPIs
- Advise senior management on infrastructure transformation management objectives, process improvement initiatives and department best practices
Requirements:
- Bachelor’s Degree
- 5+ years’ B2B digital marketing experience at an international law firm or global management consulting firm
- Strong project management, process management and project delivery skills
- Hands-on relationship management ability with prior experience collaborating closely with senior business stakeholders
- Hands-on experience managing external web properties and social media channels
- Demonstrated brand marketing campaign development and execution experience across multiple digital distribution channels
- Demonstrated digital content development and email marketing experience
- Strong project management and process management experience
- External vendor management experience
- Advanced knowledge of leading web technologies
- Advanced knowledge of SEO, SEM and Google Analytics
- Highly motivated and passionate with sound critical thinking skills
- Prior experience mentoring or supervising junior staff members highly desirable
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