| Job Information |
Our global Legal Services client is seeking to recruit a Senior Manager, Digital Marketing Strategy with demonstrated experience driving and executing digital marketing strategy in the global legal or professional services industry.
Responsibilities:
- Drive and execute the firm’s digital marketing strategy and oversee ongoing program management across all key platforms
- Work closely with firm partners and attorneys on digital strategy idea generation, project management and special projects including the adoption and implementation of digital tools, blogs, apps, microsites, etc.
- Supervise, mentor and coach a team of three digital marketing specialists
- Oversee the firm’s website content and manage key vendor relationships
- Manage digital marketing campaigns and digital communications with clients
- Drive the usage and expansion of the firm’s social media identity and implement initiatives to drive the firm’s social media presence
- Manage digital marketing budgets and expenses
- Analyze and report on KPI’s and ROI for digital marketing projects
Requirements:
- Bachelor’s Degree
- JD desirable, but not required
- 8+ years’ digital marketing leadership experience in the professional services industry
- Advanced knowledge of social media platforms, marketing automation tools and digital content development
- Prior supervisory experience
- Advanced writing, presentation and communication skills
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