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Practice Development

Related Categories

Business Development, Law Firm, Marketing, Practice Development
Title Business Development Manager – California Law
Categories Business Development, Law Firm, Marketing, Practice Development
Location Los Angeles, CA
Job Information

Our AM Law 20 client is seeking to recruit a Strategic Marketing Manager with broad knowledge of the California legal market to advise partners on strategic marketing and business development planning with a focus on litigation and corporate finance practice growth objectives.


  • Lead marketing and business development efforts with a primary focus on supporting partners across multiple practice groups across the California legal landscape
  • Develop and execute strategic plans for individual attorneys, partners, practice groups, client teams, and industry groups across the US
  • Analyze and report on progress of all marketing objectives
  • Provide hands-on marketing and business development leadership and execution support
  • Work with colleagues and key internal and external stakeholders to coordinate and administer events, speaking engagements, sponsorship and thought leadership initiatives
  • Work closely withe the Business Intelligence Group to obtain and analyze client, prospective client and market research to identify business development opportunities and competitive advantages
  • Manage the preparation of marketing collateral, pitch materials and assist the proposal team with RFP preparation
  • Oversee the creation and distribution of marketing collateral and thought leadership pieces
  • Consult with internal communications team with the award submission process as necessary
  • Oversee department database updates, practice and subject matter descriptions, website, biographies, etc.


  • Bachelor’s Degree
  • 5+ years’ experience at a top-tier international law firm providing legal business development, strategic planning and marketing advise and execution at the partner level
  • Broad knowledge of the California legal landscape
  • Demonstrated experience supporting multiple practice areas
  • Confident and highly motivated with an entrepreneurial spirit
  • Ability to work independently with little supervision
  • Proven experience supporting partners and attorneys with strategic planning and execution
  • Advanced analytical skills and the ability to process and summarize complex information required
  • Demonstrated ability to execute and achieve measurable results
  • Excellent communication, writing, editing and presentation skills
  • Proven ability to work in a high pressure and often stressful corporate environment
  • Highly organized with a meticulous attention to detail.
  • Excellent inter-personal skills.
  • Resourceful and driven attitude with a “can do” attitude
  • Willingness to work overtime, including occasional weekends required
  • Domestic travel, although infrequent, may be required
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