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Financial Technology

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Digital Marketing, Financial Technology
Title Digital Marketing Manager
Categories Digital Marketing, Financial Technology
Location New York, NY
Job Information

Our global FinTech client is seeking to recruit a Digital Marketing Manager with demonstrated B2B digital marketing strategy and execution experience in the financial services / financial technology industry.

Responsibilities:

  • Develop and execute all B2B digital marketing campaigns for the North America region
  • Oversee SEO/SEM, email marketing, digital newsletters, social media (LinkedIn and Twitter primarily), and digital lead generation through the use of CRM and marketing automation platforms
  • Work closely with Director of Marketing event planning and promoting events through digital channels (webcasts, trade shows, industry seminars, etc.)
  • Manage all email marketing campaigns focused on customer growth and retention
  • Drive and execute digital processes geared toward generating leads for the sales team
  • Develop and maintain all digital marketing collateral
  • Oversee, maintain and enhance the firm’s social media presence
  • Develop and maintain KPIs to measure digital marketing campaign ROI
  • Drive and execute creative digital marketing strategies to optimize growth initiative and enhance user experience across multiple channels
  • Consistently evaluate emerging digital marketing technologies and tools that can increase the firm’s competitive advantage

Requirements:

  • Bachelor’s Degree
  • 4 years’ B2B digital marketing experience in the FinTech, Financial Services or Management Consulting industry required
  • Ability to thrive in a ‘lean’ environment
  • Fundamental knowledge of financial industry products
  • Experience developing and executing integrated digital marketing campaigns designed to identify, engage and motivate target audiences
  • SEO/SEM and experience optimizing user funnels and landing pages required
  • Advanced social media and email marketing execution experience
  • Fundamental knowledge of marketing databases, CRM systems (SalesForce) and marketing automation tools (Pardot or Marketo) required
  • Knowledge of web analytic tools such as WebTrend, Google Analytics, etc.
  • Experience with ad serving tools preferred
  • Superb communication, interpersonal and customer engagement skills
  • Prior event marketing experience preferred
  • Highly motivated and analytical with excellent leadership ability
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