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Financial Technology

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Content Marketing, Financial Technology, Marketing, Technical Training, Digital Marketing
Title Marketing Manager – Financial Services / FinTech
Categories Content Marketing, Financial Technology, Marketing
Location San Francisco, CA
Job Information

Our global Financial Services client is seeking to recruit a Marketing Manager to create integrated marketing campaigns to drive qualified marketing leads and brand engagement with FinTech clients in the west coast region.

Responsibilities:

  • Develop brand and community engagement strategies with the FinTech industry on the west coast
  • Collaborate with communications, marketing support and strategic partners on joint marketing initiatives to support revenue growth objectives in the region
  • Develop B2B customer focused marketing campaigns to drive brand engagement
  • Analyze and measure performance metrics, KPIs and ROI
  • Collaborate closely with marketing analytics to leverage data for strategic planning objectives
  • Collaborate closely with global content marketing colleagues to develop and adopt campaign standards for regional campaign objectives
  • Utilize marketing automation tools for campaign execution, reporting and analysis
  • Work closely with event marketing teams to support and optimize customer focused events

Qualifications:

  • Bachelor’s Degree (Marketing or Communications preferred)
  • 5+ years’ integrated marketing experience in the financial services industry
  • Fundamental knowledge of the FinTech industry
  • Demonstrated experience developing and executing B2B integrated marketing campaigns across multiple channels (digital, print, social media, events, etc.)
  • Ability to partner with key stakeholders to drive campaign planning and execution
  • Experience developing and managing marketing budgets
  • Strong writing, editing and content development skills
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Title Corporate Technical Trainer – FinTech
Categories Financial Technology, Technical Training
Location New York, NY
Job Information

Our global FinTech client is seeking to recruit an experienced Corporate Technology Trainer to deliver internal, client-facing, web-base and virtual training and instruction. Some travel is required, but it will not be extensive.

Responsibilities:

  • Develop and deliver instructional based technical training to internal employees, external partners and clients
  • Deliver training internally, virtually and on-site at client locations
  • Edit training materials and product content / documentation
  • Develop product subject matter expertise and stay current with system and application enhancements and capabilities
  • Develop customized training content and instructional materials for various audiences
  • Collaborate closely with cross-functional teams to understand system and application capabilities

Requirements:

  • Bachelor’s Degree
  • 3-5 years’ instructor lead technical training experience in the FinTech or Financial Services industry
  • Demonstrated ability to learn, understand and master technical systems and applications
  • Highly motivated and detail oriented with the drive to constantly learn and grow
  • Superb presentation and communication skills
  • Demonstrated ability to develop and deliver technical content to non-technical audiences
  • Advanced knowledge of relational databases and SQL
  • Ability and willingness to travel periodically
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Title Digital Marketing & Event Manager
Categories Digital Marketing, Financial Technology
Location New York, NY
Job Information

Our global FinTech client is seeking to recruit a Digital Marketing & Event Manager to design various digital marketing campaigns and assist with corporate event management objectives. This position reports into the Global Head of Marketing.

Responsibilities:

  • Develop and execute all B2B digital marketing campaigns for the North America region
  • Oversee SEO/SEM, email marketing, digital newsletters, social media (LinkedIn and Twitter primarily), and digital lead generation through the use of CRM and marketing automation platforms
  • Work closely with Director of Marketing event planning and promoting events through digital channels (webcasts, trade shows, industry seminars, etc.)
  • Manage all email marketing campaigns focused on customer growth and retention
  • Drive and execute digital processes geared toward generating leads for the sales team
  • Develop and maintain all digital marketing collateral
  • Oversee, maintain and enhance the firm’s social media presence
  • Develop and maintain KPIs to measure digital marketing campaign ROI
  • Drive and execute creative digital marketing strategies to optimize growth initiative and enhance user experience across multiple channels
  • Consistently evaluate emerging digital marketing technologies and tools that can increase the firm’s competitive advantage

Requirements:

  • Bachelor’s Degree
  • 4 years’ B2B digital marketing experience in the FinTech, Financial Services or Management Consulting industry required
  • Ability to thrive in a ‘lean’ environment
  • Fundamental knowledge of financial industry products
  • Experience developing and executing integrated digital marketing campaigns designed to¬†indentify, engage and motivate target audiences
  • SEO/SEM and experience optimizing user funnels and landing pages required
  • Advanced social media and email marketing execution experience
  • Fundamental knowledge of marketing databases, CRM systems (salesforce) and marketing automation tools (Pardot or Marketo) required
  • Knowledge of web analytic tools such as WebTrend, Google Analytics, etc.
  • Experience with ad serving tools preferred
  • Superb communication, interpersonal and customer engagement skills
  • Prior event marketing experience preferred
  • Highly motivated and analytical with excellent leadership ability
Apply Now