| Job Information |
Our global FinTech client is seeking to recruit a Digital Marketing Manager with demonstrated B2B digital marketing strategy and execution experience in the financial services / financial technology industry.
Responsibilities:
- Develop and execute all B2B digital marketing campaigns for the North America region
- Oversee SEO/SEM, email marketing, digital newsletters, social media (LinkedIn and Twitter primarily), and digital lead generation through the use of CRM and marketing automation platforms
- Work closely with Director of Marketing event planning and promoting events through digital channels (webcasts, trade shows, industry seminars, etc.)
- Manage all email marketing campaigns focused on customer growth and retention
- Drive and execute digital processes geared toward generating leads for the sales team
- Develop and maintain all digital marketing collateral
- Oversee, maintain and enhance the firm’s social media presence
- Develop and maintain KPIs to measure digital marketing campaign ROI
- Drive and execute creative digital marketing strategies to optimize growth initiative and enhance user experience across multiple channels
- Consistently evaluate emerging digital marketing technologies and tools that can increase the firm’s competitive advantage
Requirements:
- Bachelor’s Degree
- 4 years’ B2B digital marketing experience in the FinTech, Financial Services or Management Consulting industry required
- Ability to thrive in a ‘lean’ environment
- Fundamental knowledge of financial industry products
- Experience developing and executing integrated digital marketing campaigns designed to identify, engage and motivate target audiences
- SEO/SEM and experience optimizing user funnels and landing pages required
- Advanced social media and email marketing execution experience
- Fundamental knowledge of marketing databases, CRM systems (SalesForce) and marketing automation tools (Pardot or Marketo) required
- Knowledge of web analytic tools such as WebTrend, Google Analytics, etc.
- Experience with ad serving tools preferred
- Superb communication, interpersonal and customer engagement skills
- Prior event marketing experience preferred
- Highly motivated and analytical with excellent leadership ability
|
