| Job Information |
Our global Law Firm client is seeking to recruit a Web Content Digital Marketer to develop original content, build brand visibility and develop processes (SEM/SEO) to improve organic search performance across all digital channels in the US.
Responsibilities:
- Work closely with marketing, business development, communications and digital stakeholders globally to develop original content ideas, promote brand visibility and improve organic search performance across the US business
- Develop original and impactful content and deliver digital marketing campaigns that fall in line with overall marketing and brand engagement strategies utlizing the agile methodology
- Assist in developing a digital roadmap that will lead to increased brand engagement
- Work closely with firm partners and key stakeholders on promoting digital marketing best practices
- Serve as a subject matter expert on marketing technologies and advocate for the adoption and implementation of new marketing technologies
- Provide day to day support for the firm’s web properties
- Assist branding and in-house studio specialists with the design and display of online content
- Implement on-page and off-page SEO methodologies to support digital content optimization and to maximize reach and performance organically
- Assist with coordinating and managing video shoots including editing, post-production content development and video distribution
- Asssit with planning, recording, editing and distrubuting audio content for podcasts
- Assist with the development, management and creating of online ads across all search and social media platforms
- Assist with ad hoc projects
Requirements:
- 3-5 years’ digital marketing campaign development, SEO/SEM, website development, social media marketing and paid search experience
- Demonstrated experience using digital experience platforms (DXP) and digital marketing tools, marketing automation tools and platforms (ex. pardot, marketo, etc.)
- Strong knowledge of web content management systems that support content distribution and digital campaigns
- Demonstrated SEM/SEO experience
- Experience using analytics tools such as Google Analytics
- Hands-on HTML, CSS and MS Office applications coding experience to enable digital campaign customization
- Experience with third party SEO tools and Google Search Console
- Experience working in an agile methodology environment for website development
- Creative and driven personality with strong attention to detail, critical thinking and problem solving skills
- Experience with Google Marketing Platform, Adobe Creative Cloud and/or UX development preferred
- Experience working in a partnership-structured environment (Big 4, Management Consulting or Global Law Firm) preferred
- Bachelor’s Degree preferred
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