| Job Information |
Our global Financial Services client is seeking recruit a Marketing Strategy Associate to partner with Client Relationship Managers and global marketing colleagues to develop integrated marketing campaigns to enhance customer engagement, brand awareness and go-to-market strategy.
Responsibilities:
- Lead the development and execution of integrated marketing strategies to enhance the firm’s market presence with the ultimate goal of maximizing revenue growth and increasing market share
- Work closely with Business Management, Sales and Client Relationship Management to plan, develop and execute go-to-market strategies
- Advise internal business partners on optimal marketing and branding strategies based on keen knowledge of market conditions and overall business objectives
- Assist marketing specialists with tactical execution of digital campaigns, event planning, branding campaigns and content development
- Develop thought leadership strategy to promote the expertise of the firm’s analytical staff and market content
- Analyze performance metrics and data to measure the effectiveness of marketing campaigns and determine future marketing investments
- Develop and implement a reporting system showcasing marketing KPIs to senior management
- Work closely with external vendors and internal marketing support resources
- Adopt and promote best practices the empower employees to utilize proven marketing solutions
- Assist the marketing director with budget oversight and analysis of global marketing investment
Requirements:
- Bachelor’s Degree
- 8-10 years’ integrated marketing strategy planning and execution experience in the financial services industry
- Highly motivated, intellectually curious and creative
- Innovative strategic planning expertise with the ability to execute tactically
- Advanced project management skills
- Demonstrated experience analyzing data and performance metrics to drive marketing strategy and execution
- Advance writing, editing, presentation and communication skills
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