| Job Information |
Our global Financial Services client is seeking to recruit a Marketing Manager to create integrated marketing campaigns to drive qualified marketing leads and brand engagement with FinTech clients in the west coast region.
Responsibilities:
- Develop brand and community engagement strategies with the FinTech industry on the west coast
- Collaborate with communications, marketing support and strategic partners on joint marketing initiatives to support revenue growth objectives in the region
- Develop B2B customer focused marketing campaigns to drive brand engagement
- Analyze and measure performance metrics, KPIs and ROI
- Collaborate closely with marketing analytics to leverage data for strategic planning objectives
- Collaborate closely with global content marketing colleagues to develop and adopt campaign standards for regional campaign objectives
- Utilize marketing automation tools for campaign execution, reporting and analysis
- Work closely with event marketing teams to support and optimize customer focused events
Qualifications:
- Bachelor’s Degree (Marketing or Communications preferred)
- 5+ years’ integrated marketing experience in the financial services industry
- Fundamental knowledge of the FinTech industry
- Demonstrated experience developing and executing B2B integrated marketing campaigns across multiple channels (digital, print, social media, events, etc.)
- Ability to partner with key stakeholders to drive campaign planning and execution
- Experience developing and managing marketing budgets
- Strong writing, editing and content development skills
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